Vehicle Safety in Your Pocket: The Official Latin NCAP Mobile App

The Client

Latin NCAP (New Car Assessment Program for Latin America and the Caribbean) is an independent organization dedicated to improving vehicle safety standards across the region. Through crash testing and technical assessments, Latin NCAP has influenced automotive manufacturers to raise safety levels, encouraged consumers to prioritize protection, and promoted policies aligned with global safety benchmarks.

Some of Latin NCAP's key achievements include:

• Increased availability of airbags, including side and curtain airbags.
• Expansion of Electronic Stability Control (ESC) and Autonomous Emergency Braking (AEB) across more models.
• Greater adoption of Child Restraint Systems (CRS) and ISOFIX anchorage.
• Rising consumer awareness on the role of safety in vehicle selection.
• Support for UN's Stop the Crash initiative and regulatory reforms in several countries.

The Challenge

Latin NCAP's crash test results were already public and impactful—but not easily accessible to the average consumer. Buyers often reached dealerships without key safety information. Meanwhile, car salespeople lacked a fast, trustworthy tool to showcase a vehicle's official test performance.

The goal was clear: put Latin NCAP's data into every consumer's hand, through an official mobile app that's reliable, easy to use, and always up to date.